Top Reasons to Add Window Painting to Your Promotional Arsenal

Window painting is not only a great way to attract footfall, but also a cost-effective way to showcase your brand's personality and create a memorable first impression with potential customers. 

In this blog post I will uncover the top reasons why you should add window painting to your promotional arsenal before outlining how to get started in the planning process with the help of a window artist.

1. Window Painting Can Increase Visibility & Engagement

   
   

First Impressions

When potential customers walk past your establishment they make a split-second decision about whether to enter. A vibrant and well-executed window painting can encourage folks to step inside and explore what you have to offer.

Engagement

Creative window displays not only attract attention but also encourage social media sharing, further increasing your reach and visibility.

2. Window Painting is Cost-Effective and Temporary

Effective signage communicates your brand's identity and informs customers about your offerings; window painting can complement traditional signage, making your storefront more dynamic and engaging.

Customisation and Flexibility

Like chalkboards, windows can be easily updated to reflect new promotions, seasons, or events. This flexibility allows you to keep your storefront fresh and relevant, aligning with your marketing campaigns and business goals.

Cost-Effective Promotion

Compared to other forms of promotion, window painting is relatively inexpensive and provides a high return on investment by attracting more footfall and increasing sales. The temporary nature of window painting also means that you can experiment with different designs and messages without a significant financial commitment!

Transforming Your Windows With Artwork - Next Steps

Planning Your Design

It's crucial to have a clear plan. Consider the goal, message you want to convey, and how it aligns with your marketing strategy. Think about the colors, themes, and graphics that best represent your brand and will capture the attention of your target market.

When initiating contact with a window artist, be prepared to communicate these details alongside the physical dimensions of the window(s) and whether there are any practical limitations of the space. Any images of the windows and website/social media links you can provide will also be very helpful to the artist so that they can get a good feel for the the brand and space in the idea generation/design portion of the process.

• Check out the “Crafting a Chalkboard Sign Promotion Strategy” section from “How to Develop a Winning Chalkboard Marketing Strategy”  for some useful crossover points around planning!

Timing Your Window Displays

Timing plays a significant role in the success of your window painting. Coordinate your window displays with new promotions, key seasons/holidays, or local events to maximise impact. 

Window artists work on multiple projects concurrently, so giving them enough time to partner with you in the planning stage is crucial to generating strong ideas/designs and maximising impact. 

• I advise clients to give me 3-4+ weeks of lead time ahead of the intended installation date.

  
  

Maximising the Impact of Window Painting

To make the most of your window painting efforts, consider the following tips:

Integrating with Social Media

Encourage customers to take photos of your window displays and share them on social media. Create a unique hashtag for your store and include it in the window painting to boost online engagement and reach a broader audience.

There is also a lot of potential for window displays to contain interactive elements - think of those backdrops with angel wings that are just waiting for folks to stand in front of them for an Instagram snap (...but we can 100% move beyond that trope into more creative territory!)

Coordinating Artwork with In-Store Experience

Ensure that your window painting aligns with the in-store experience. The vibe and messaging of your store should be consistent with the themes and colors displayed in your window painting. This coherence enhances brand recognition and creates a seamless customer journey.

Analysing Results

After implementing a window painting, assess its impact on foot traffic and sales. Gather feedback from customers to understand what aspects of the design attracted them, and feed these insights back to your window artist to boost the effectiveness of future window paintings.

Conclusion

Window painting is a powerful tool for businesses who are looking to enhance their visual merchandising and attract more customers.

Window painting captures attention, conveys your brand's identity, and can significantly impact  ‘storefront appeal’. 

Incorporating window painting into your visual merchandising strategy will not only help your business to stand out in a crowd, but will also create a memorable and engaging experience for your customers. 

Are you feeling inspired? Take a look through my window painting portfolio and get in contact to discuss how we can work together to develop an impactful and memorable window display for your business!